"New York Times" bestselling author Simon Sinek is an unshakable optimist and he wants to share that optimism. With this beautifully illustrated book of axioms he inspires readers to seek out a brighter future - and build it together.
Simon Sinek has inspired hundreds of thousands of readers with his two classic bestsellers, "Start With Why" and" Leaders Eat Last." The mission of all his work, from the biggest speech to the simplest tweet, is to build a world in which people wake up every day inspired to go to work, feel safe while there, then return home feeling fulfilled at the end of the day.
Now, in this delightfully illustrated book of axioms and anecdotes, Sinek amplifies that vision with new ideas that will inspire readers to overcome obstacles and become the leaders they wish they had.
The book is organized around the challenges we all face in the modern world of work, whether we're just out of college or trying to lead a giant company. From confronting doubts, to building a team, to recovering from failure, Sinek helps us see things in a fresh and inspiring way. Consider just a few of his insights....
"A team is not a group of people that work together. A team is a group of people that trust each other."
"Fight against something and we focus on the thing we hate. Fight for something and we focus on the thing we love."
"We'd achieve more if we chased the dream instead of the competition."

SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.