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Brandsplaining

Why Marketing is Still Exist and How to Fix It

Erschienen am 18.02.2021
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Bibliografische Daten
ISBN/EAN: 9780241456002
Sprache: Englisch
Umfang: XII, 228 S.
Format (T/L/B): 2 x 23.4 x 15.4 cm
Einband: Paperback

Beschreibung

Sexism is still rife in the advertising world where brands too-often rely on dated stereotypes or femvertising. Brandsplaining reveals how an industry - largely dominated by men - has systematically misrepresented half of the population. Bringing together an impressive range of case studies and stories, the authors propose a powerful solution: a Bechdel test for creatives and brands. A framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

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