Agendamelding: News, Social Media, Audiences, and Civic Community builds on the premise that people construct civic community from the information that they seekas well as the information that seeks themto trace the processes by which we mix, or meld, agendas from various sources into a coherent picture of the civic community in which we live. Using the presidential elections of 2008, 2012, and 2016, this book tests a formula that allows us to predict how potential voters lean towards communities in which they feel comfortablefor example, Republican, Democratic, or Independent. These analyses take into account differences in the use of traditional news media vs. social media among media consumers, as well as varying levels of press freedom across national populations.

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Donald L. Shaw, a journalism historian and theorist, earned his PhD from the University of Wisconsin–Madison. He is coauthor, with Maxwell E. McCombs, of the 1968 agenda-setting study in Chapel Hill, published in Public Opinion Quarterly in 1972. Milad Minooie (assistant professor, Kennesaw State University) specializes in media effects and new media research. A former journalist, Dr. Minooie earned his MA in communication from the University of Texas at Arlington and his PhD from the University of North Carolina at Chapel Hill. Deb Aikat (associate professor, UNC-Chapel Hill), a former journalist, theorizes digital media. The Scripps Howard Foundation recognized him as the inaugural winner of the National Journalism Teacher of the Year (2003). He earned a PhD in media and journalism from Ohio University’s E.W. Scripps School of Journalism. Chris J. Vargo (assistant professor, University of Colorado Boulder) specializes in analytics in mass communication. Dr. Vargo has a PhD from the University of North Carolina at Chapel Hill, an MA from the University of Alabama, and a BA from Pennsylvania State University.

“Now, much more than in 1968 when the first agenda-setting study was done in Chapel Hill, North Carolina, there are so many different sources of media content and so many more opportunities to choose from these sources, making selective exposure and selective perception more relevant than ever before. Agendamelding is a fruitful way of trying to explain how audiences cope with this information tide while at the same time being influenced by various media sources. This book is a milestone addition to the agenda-setting literature.” —David H. Weaver (Indiana University) and Maxwell E. McCombs (University of Texas at Austin)