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PR Women with Influence

Breaking Through the Ethical and Leadership Challenges, AEJMC - Peter Lang Scholarsourcing Series 6

Erschienen am 22.12.2020, 1. Auflage 2020
122,65 €
(inkl. MwSt.)

Lieferbar innerhalb 1 - 2 Wochen

In den Warenkorb
Bibliografische Daten
ISBN/EAN: 9781433165146
Sprache: Englisch
Umfang: 240 S.
Format (T/L/B): 1.8 x 23.1 x 15.5 cm
Einband: gebundenes Buch

Beschreibung

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures womens perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to todays public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Produktsicherheitsverordnung

Hersteller:
BoD - Books on Demand
info@bod.de
In de Tarpen 42
DE 22848 Norderstedt

Autorenportrait

Juan Meng, PhD, is an associate professor and founding director of Go Global Choose China and the Cooperative Education programs at the University of Georgia. Meng serves on the national board of advisors of The Plank Center for Leadership in Public Relations and is an elected member of the Arthur W. Page Society. Marlene S. Neill, PhD, APR, is an associate professor and graduate program director at Baylor University and teaches courses in advertising and public relations. Her research interests include public relations management and ethics. Neill worked for almost 12 years in government and nonprofit public relations.

Rezension

“Besides being important from a diversity, equity and inclusion perspective, is a must-read for men and women responsible for managing talent in our profession. It also might help improve the average grades PR executives have been receiving from the biennial Plank Center Report Card.” —Ron Culp, veteran corporate and agency executive who now consults and teaches

“ advances knowledge in the public relations field by providing specific advice for young professionals about the challenges they may face in advancing to leadership positions and how to successfully overcome them.” —Dr. Mia Moody-Ramirez, Professor & Chair, Department of Journalism, Public Relations & New Media, Baylor University

“ is a timely book that examines the ethics counseling and leadership challenges that women in public relations face today. Meng and Neill blend the existing literature regarding women and leadership with their own survey and interviews with leading women practitioners to explore topics such as the situational barriers to PR women’s leadership advancement, how these women define and achieve influence in the field, and how they approach ethics counseling. It also includes the additional challenges women of color face. Importantly, Meng and Neill show us not just where women are today in public relations, but also set out a constructive path for needed change. The book would make an excellent addition to senior- and graduate-level courses in public relations.” —Dr. Karla K. Gower, Director of the Plank Center for Leadership in Public Relations, Behringer Distinguished Professor, Department of Advertising & Public Relations, University of Alabama

“ focuses on women who’ve advanced their leadership in PR. It was written by two women who are leading PR scholars and educators. But men, WE most need to read the book. Then take meaningful actions, large and small, to enrich our organizational cultures to embrace leadership for women in PR.” —Dr. Bruce K. Berger, Professor Emeritus, Department of Advertising & Public Relations, University of Alabama

“Meng and Neill (2021) offer a glimpse into the gendered (and raced) realities of the public relations profession. Their book contributes to public relations education by highlighting the need for ethics- and leadership-based support, training, mentoring, and education for public relations students and professionals alike. Readers will gain an understanding of the ethical and leadership values that are valued by seasoned professionals in public relations, but also gain an awareness of the various cultural and structural barriers that still disadvantage women professionals from achieving greater leadership potential.” —Dr. Katie R. Place, Associate Professor, 2020/2021 AEJMC Public Relations Division Head, Department of Strategic Communication, Quinnipiac University

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