Beschreibung
Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing. A provocative look at how data is reinventing the market.
Produktsicherheitsverordnung
Hersteller:
John Murray Publishers
zoe.rutherford@hachette.co.uk
50 Victoria Embankment
GB LONDON EC4Y 0DZ
Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg
www.petersen-buchimport.com/gpsr
Autorenportrait
Viktor Mayer-Schönberger is the co-author (with Kenneth Cukier) of Big Data: A Revolution That Will Transform How We Live, Work, and Think. Published in 2013, the book has been translated into 20 languages and has sold more than 1 million copies worldwide.
Thomas Ramge is the technology correspondent of the business magazine brand eins and writes for The Economist.
