Topics related to race and marketplaces are gaining momentum as both subjects of academic study and growing concerns for practicing marketing professionals. From the fatal shooting of John Crawford III in a US Wal-Mart store for holding a toy BB gun to France's recurring debates over "Islamic consumption practices" to the extensive evidence showing bias in financial, health and housing markets, "the marketplace" has become a key site for investigating racial inequalities. At the same time, business professionals are recognizing the need to account for race and racism when pursuing target markets, advocating for consumers, and shaping public policy. Yet, despite considerable research demonstrating the impacts of race on contemporary markets, no unifying resource examining these intersections exists. This book offers a critical, cross-disciplinary, and internationally-focused overview of emerging scholarship looking at the dynamic relationship between notions of race and marketplace exchanges. Chapters are engaging and accessible, with insights that are practical and actionable. The book contributes to the formation of a new research area by bringing together scholars from diverse fields who study the impact of race on marketplaces as well as how marketplace activities influence understandings of racial difference. This edited volume provides a cohesive collection of cutting edge research that various stakeholders can refer to, engage with, and learn from. The book is divided along four related themes. The first section features a series of historical and place-based studies, establishing a context for understanding the interactive nature of race and markets. The second section focuses on processes of racialization (i.e. how race is socially constructed) and how they intersect with other identity classifications (e.g. gender, ethnicity, religion, and ability) within specific arenas of exchange. The third section highlights innovative research techniques that promise to foster new insights and understandings of the relationship between race and markets. Finally, the fourth section examines the role of race in specific market domains including arts, employment, beauty, housing, and nutrition. This book contributes to the creation of a robust stream of research that directly informs business practices in the interest of promoting more racially equitable marketplaces.

Hersteller:
Springer Verlag GmbH
juergen.hartmann@springer.com
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DE 69121 Heidelberg

Guillaume D. Johnson is a Marketing Scholar at the French National Center for Scientific Research (CNRS) based at the Université Paris-Dauphine, France.Kevin D. Thomas is Assistant Professor of Multicultural Branding at the Diederich College of Communication, Marquette University, USA.Anthony Kwame Harrison is the Gloria D. Smith Professor of Africana Studies at Virginia Tech, USA. Sonya A. Grier is Professor of Marketing at the Kogod School of Business, American University, USA.