Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University, language: English, abstract: Today, Apple is one of the most prestigious brands worldwide and the forerunner in technical inventions. The death of CEO Steve Jobs in October 2011 only boosted the popularity of the brand, which managed to successfully sell millions of its iPhones, iPods, and iMacs over the last years. However, with the release of its newest product, the iPad, in April 2010, Apple did not only accomplish to invent another highly demanded product, but also revealed the negative site of its business even more: the horrific working conditions in its Chinese factories.