About the ability to manipulate all rhetorical means and methods so that in the process of negotiations or speeches, the opponent or the audience comes to the conclusion you need. About the ability to distinguish in what context and on what issues your arguments mean nothing or, on the contrary, are decisive. The author tells how to eliminate contradictions and give a "red thread" to every conversation, turn negative thinking and behavior of the interlocutor into positive and constructive, eliminate traps resourcefully and elegantly, not lose your head in heated debates and behave confidently.