Beschreibung
Innovate your business by incorporating design thinking
Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process.
The book covers the crucial and central topics in design thinking, including:
Adopting a design thinking mindsetBuilding creative environmentsFacilitating design thinking workshopsWorking through the design thinking cycleImplementing your solutionsAnd many more
Design Thinking For Dummies is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.
Autorenportrait
Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author ofHandbook of Design Thinking
Inhalt
Introduction 1
Part 1: Getting Started with Design Thinking 7
Chapter 1: Everything You Need to Know About Design Thinking 9
Chapter 2: Understanding the Principles of Design Thinking 29
Chapter 3: Creating Ideal Conditions 43
Chapter 4: Planning a Design Thinking Project 59
Chapter 5: Supporting Teamwork in the Project 77
Part 2: The Problem Phases 93
Chapter 6: Understanding the Task 95
Chapter 7: Putting Yourself in the Roles of Others 117
Chapter 8: Observing People in Action 137
Chapter 9: Redefining the Problem 159
Part 3: The Solution Phases 177
Chapter 10: Finding Ideas 179
Chapter 11: Developing Ideas Intuitively and Creatively 195
Chapter 12: Evaluating Ideas 211
Chapter 13: Designing Prototypes 227
Chapter 14: Testing Ideas and Assumptions 241
Part 4: The Part of Tens 255
Chapter 15: Ten Success Factors for Interviews 257
Chapter 16: Ten Success Factors for Implementing Your Idea 263
Index 275
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